Announcement Detail

EvocaBank

TITLE: Product Marketing Manager

TERM: Full-time

LOCATION: Yerevan, Armenia

JOB DESCRIPTION: Role description: Evoca is seeking a Product Markting Manager who has worked specifically with QR and payment processing systems.

What will you gain? We are committed to ensuring everyone can flourish in their roles by creating a working environment that supports wellbeing and provides a generous benefits package, a wide range of career and personal development opportunities. By joining Evoca, you will get:

health insurance;
travel insurance;
favorable terms of Evoca products and services;
holiday and year-end bonuses;
bonuses on marriage, birth of a child;
paid days off;
sport package;
English language trainings;
large opportunities for continuous learning and development (participation in international conferences, business trips abroad, opportunities to get international certifications and study in top universities worldwide).

JOB RESPONSIBILITIES: What will you be doing?

conduct market research and competitive analysis to identify opportunities and threats in the market;
develop and implement marketing strategies to promote that bank’s products;
plan, execute, and evaluate product marketing projects from concept to launch;
create comprehensive project plans, timelines, and milestones for product marketing initiatives;
coordinate and execute promotional campaigns to drive awareness and demand for products;
monitor project progress and make necessary adjustments to meet deadlines and objectives;
analyze campaign performance metrics and provide insights for optimization;
cooperate with partners and suppliers to ensure timely delivery of promotional materials and ad tools;
collaborate with product development and sales teams to define product positioning and messaging;
facilitate regular meetings with teams to provide updates, gather feedback, and address challenges;
gather input from customers and stakeholders to refine product marketing strategies and offerings;
develop and manage project budgets, ensuring efficient and effective resource allocation;
track expenses and maintain financial accountability throughout all projects.

REQUIRED QUALIFICATIONS: What skills are we looking for?

bachelor’s degree in Marketing, Business Administration, or a related field; MBA degree preferred;
international certification is a plus;
3-5 years of experience in product marketing or project management, preferably in a bank, fintech or a related industry;
proven experience in managing successful product launches and marketing campaigns;
strong project management skills with the ability to manage multiple priorities simultaneously;
excellent analytical skills with a solid understanding of market research and competitive analysis;
effective communication and interpersonal skills, with the ability to influence and engage stakeholders;
proficiency in project management and marketing tools.

APPLICATION PROCEDURES: How to apply? Please send your CV to [email protected] by indicating "Product Marketing Manager" in the subject line of the e-mail.

OPENING DATE: 15 September 2026

APPLICATION DEADLINE: 08 Oct 2026

ABOUT COMPANY: Evocabank CJSC is a commercial bank in Armenia. The Company is focused on developing mobile services. For more information about the Company, please visit: www.evocabank.am.

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